About




Goodwin is a women’s capsule retail concept based in Nashville, Tennessee. Each piece is uniquely created and produced for our collection in limited quantities and available exclusively through our online shop. As a purveyor of meaningful beauty and design, we seek simplicity and mindful consumption. We are proud to partner with independent, emerging and established artists and designers who share in our belief of intentional, thoughtful, and quality design.

Founded by Nashville native Elise Joseph in Fall 2016, Goodwin was born out of her desire to support the growing range of fresh fashion and design talent she has observed both locally and in other cities. As a creative brand consultant and art director, Elise continually finds herself surrounded by many gifted friends, and launched Goodwin (meaning good friend) to provide a platform to promote and encourage the work of these artists. She believes that the people, clothing and objects that we surround ourselves with are a direct reflection of our desires and values.

Photo by Chelsea O'Leary.