Our Story

Goodwin is a women’s capsule retail concept based in Nashville, Tennessee. The act of discovery is something that we cherish, with a focus on independent, emerging designers and artists. We seek simplicity, mindfulness and intentional living. Each piece is available in limited quantities, and we offer many exclusive, elegant and timeless designs that you won’t find anywhere else.

Established online in 2016 by Elise Joseph, Goodwin was born with the intent to support the growing range of fresh creative talent both in Nashville and beyond, and opened its flagship store in 2018. As a brand consultant and art director, Joseph continually finds herself surrounded by gifted friends, and launched Goodwin (meaning good friend) to provide a platform to promote and encourage the work of these artists. She believes that the people, clothing and objects that we surround ourselves with are a direct reflection of our desires and values.