Originally conceived as a women's clothing line in 2011, Lotfi took on a different form after the birth of designer Sharareh Lotfi's daughter. Now Lotfi creates minimal, un-fussy bags using simple materials with attention to special details. Lotfi is designed in San Francisco and produced in California.
"Shara and I first connected several years ago over email through Pennyweight. Back then she was doing clothing, and now she’s honed in and found her niche with practical, unfussy carry-alls. She uses unexpected fabrics that can withstand a lot of wear and tear, and really thinks about every aspect of a bag. I love these shapes for everyday, but also for the beach or as a makeup bag—they can serve a lot of functions."